Marketing & Sales
mobi |eng | 2010-09-13 | Author:Rachel Botsman & Roo Rogers
I’ll Help You, Someone Else Helps Me Anthropologists and socioeconomists have spent decades examining the principle of people responding to a positive action with another positive action, referred to as ...
( Category:
Social Sciences
December 2,2017 )
mobi |eng | 2001-02-05 | Author:Margaret Mark & Carol Pearson
The Lover Organization The Lover archetype in organizations results in camaraderie, beautiful surroundings, and attention to the feeling dimension of work life. People are expected to dress well (not for ...
( Category:
Marketing & Sales
December 2,2017 )
mobi, epub |eng | 2012-05-14 | Author:Peter Fader
What kinds of firms are more likely to grow via brand equity? What kinds of firms are more likely to grow via customer equity? I often pose these questions to ...
( Category:
Processes & Infrastructure
December 2,2017 )
mobi |eng | 2011-11-26 | Author:Brenda Bence
• …if you turn in the tax projection at 7:59 a.m. on Wednesday morning, just one minute in advance of the deadline. While you may still be on time, it ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2014-03-16 | Author:Dan Kennedy
Like All Marriages, There’s Give ’n Take and Tension The marriages of a big, corporate brand and a local business brand with aggressive direct-response marketing hasn’t been a simple or ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2016-02-16 | Author:Stu Heinecke
“CEOs are usually hungry for an opportunity to connect with other CEOs and swap stories. —blogger STEVE MEYER” Thoreson’s favorite approach is to host expert summits of fewer than a ...
( Category:
Skills
December 2,2017 )
mobi |eng | 2013-07-01 | Author:Al Lieberman & Pat Esgate [Lieberman, Al]
Summary Today’s entertainment marketing professionals must stay current with the rapidly evolving digital disruption. Hardware and software are changing by the nano-second. Though digital delivery offers great opportunities to entertainment ...
( Category:
Puzzles & Games
December 2,2017 )
mobi, epub |eng | 2015-03-09 | Author:Steve Lohr
What’s wrong with that? Let the machines do more and more of the work. The march of automation, after all, is a common theme in the economic history of the ...
( Category:
Databases & Big Data
December 2,2017 )
mobi, epub |eng | 2014-04-21 | Author:John Hegarty
If you think you’re the next Leonardo, fine. But I seriously doubt you are. It’s been five hundred years since he dazzled the world with his genius and I can ...
( Category:
Creativity
December 2,2017 )
mobi, pdf |eng | 2008-05-05 | Author:Joe Vitale
I'm reading a terrific new book called Idealized Design. It's by Russell L. Ackoff, Jason Magidson, and Herbert Addison and published by Wharton School Publishing, which has been publishing some ...
( Category:
Marketing & Sales
December 2,2017 )
mobi, epub |eng | 2004-08-31 | Author:Zig Ziglar [Ziglar, Zig]
PERFORMANCE PRINCIPLES * * * Everyone needs recognition. Pride = Personal Responsibility In Daily Effort. Outstanding recognition programs recognize the qualities that are pertinent to company and individual success and ...
( Category:
Business Culture
December 2,2017 )
mobi |eng | 2012-04-12 | Author:Phil Fernandez [Fernandez, Phil]
Key Points Marketing professionals often attach very different meanings to the same terms and metrics, making collaboration and communication difficult within the marketing team as well as with other groups ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2012-10-08 | Author:Dave Kerpen [Kerpen, Dave]
JETBLUE’S B6 BLACK OPS The customer service team members at JetBlue are firm believers in the importance of being responsive. Their goal is to bring humanity back to air travel, ...
( Category:
Processes & Infrastructure
December 2,2017 )
mobi, epub |eng | 2012-10-02 | Author:Terry Grapentine [Grapentine, Terry]
• Neuromarketing (NM): “…a new field of marketing which uses medical technologies such as fMRI to study the brain’s responses to marketing stimuli. Researchers use the fMRI to measure changes ...
( Category:
Marketing & Sales
December 2,2017 )
Categories
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| Customer Service | Marketing |
| Public Relations | Sales & Selling |
| Search Engine Optimization |
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